A Possible Prediction:
[US Population] x [fraction of mothers] x [fraction receiving Mother’s Day card] x {number of cards received per mother] x [fraction of cards that are purchased]
What is your answer?
According to an article in LA Times, on May 10, 2019, entitled “Americans are spending more on Mother’s Day than ever before”
Mother’s Day overall is the third-largest holiday for the greeting-card industry, behind Christmas and Valentine’s Day, with 133 million sold for Mother’s Day, according to the Greeting Card Assn. That will amount to sales of $843 million this year, the NRF estimates. – Los Angeles Times, May 10, 2019
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